PROJECT OVERVIEW

Purpose: Quick Impact | Duration: 1 Day (2023) | Software: N/A

This project involved creating a fast, punchy advert for Sensodyne, focusing on capturing the brand’s core promise, instant relief from sensitivity, in the shortest time possible.

The challenge was to communicate clarity, impact, and brand recall with almost no screen time, forcing us to think visually, simplify messaging, and use timing to our advantage. The final micro-ad became an exercise in precision: how to deliver a complete idea in a heartbeat while still feeling polished, memorable, and unmistakably Sensodyne.