PROJECT OVERVIEW

Purpose: Awareness | Duration: 1 Day (2023) | Software: Filmora

This advert test focused on raising awareness about energy conservation through a concept titled Freedom. The idea played on a simple but powerful contrast: objects don’t have the freedom to turn themselves off, but we do.

By framing everyday appliances and lights as powerless without human action, the advert aimed to make viewers conscious of their own responsibility and agency. As an exploratory exercise, it allowed us to experiment with messaging, timing, and visual emphasis to show how a short piece can still spark reflection about saving energy and making small, mindful choices.