PROJECT OVERVIEW

Purpose: Advert | Duration: 1 Day (2024) | Software: Premier Pro

This project developed a short advert tackling the escalating issue of plastic pollution, focused specifically on the hidden threat of microplastics.

We chose to highlight recent findings, such as the detection of microplastics in placentas and umbilical cords and their potential links to adverse pregnancy outcomes, for dramatic effect and awareness. By weaving a narrative around this scientific concern, we aimed to provoke thought and change, showing how everyday plastics may impact not just the environment, but our future too.